CoutureLine

Services

Four lines. One studio process

We design and produce our own collections, and take on a small number of external design and pattern commissions each season. Every engagement runs through the same six-stage studio process.

The collections

42 styles / season

Womenswear

Tailoring, outerwear and evening. Wool-silk suiting, double-faced cashmere coats and bias eveningwear graded UK 6–22.

31 styles / season

Menswear

Half-canvas jackets, pleated trousers and knit layers cut with a dropped shoulder and a full-stride rise.

24 styles / season

Kidswear

Ages 2–12 in washed cotton, boiled wool and jersey, with grow-seams, reinforced knees and no loose trims.

28 styles / season

Activewear

Seam-bonded training layers, compression knits and matte recycled-nylon shells for studio, road and travel.

Technical activewear photographed in motion

Collection design

Concept, colour card, fabric sourcing and full tech packs delivered as a coherent seasonal story rather than a set of loose styles.

Pattern & fit engineering

Block development, digital grading and three rounds of live fit sessions, with a signed-off size set at the end.

Small-run production

Runs of 120 to 400 units per style with audited partners, inline QC at three checkpoints and a labelled repair record.

Editorial & lookbook

Styling direction, campaign shoots and a print-ready line sheet with flats, fabrics, wholesale and retail pricing.

Studio process

  1. 01

    Brief & research

    Wardrobe gap analysis, reference archive and a written point of view for the season.

  2. 02

    Block development

    Paper and digital blocks drafted, then toiled in calico on the stand.

  3. 03

    Fabric selection

    Mills shortlisted, hand-feel and wash tests run before any order is placed.

  4. 04

    Fit sessions

    Three rounds on live models, walked and worked in, with recorded corrections.

  5. 05

    Production

    Graded size set, inline QC and final measurement audit against the tech pack.

  6. 06

    Delivery & aftercare

    Line sheet, care card and repair record issued with every shipment.

Menswear and kidswear looks from the current CoutureLine collection

Line sheets open quarterly